Beer luvvas,
Check out this interview with Green Flash's head brewer, Chuck Silva...
That being said, the prices from this year to next year have easily doubled and tripled for me. Our prices increased this year, which translates to the consumer to at least a $9.99 six-pack of West Coast IPA. It’s a terribly expensive beer to make because of the ingredients and because of the packaging. A six-pack is much more expensive (to package) than a 22-ounce bottle. But we’re still committed to the package. We really like it and the consumer still seems to really want that beer even at that higher price. We didn’t increase our prices just to make more money, it was an increase to cover our costs. The malt prices went up even more significantly—about 40 percent. Of course fuel costs are up, too, so it’s the whole economic situation.
It's not just the hops. So much for finding good craft beer for a buck a bottle.
Prost to our flat CPI (excluding food, fuel and beer)!
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