Johannes Leonardo is famous for his work in the creative sectors of marketing. He has been featured in various marketing and economic magazines and forums as an inspiration. There are so many amateur students who are venturing into the world of marketing.
For such young minds, it is important to step beyond textual concepts and learn from real-life experiences of successful personalities. Creating a dynamic environment where thoughts freely flow is important to men like Johannes.
What should creative services entail?
Featured as one of the top minds, Johannes Leonardo with regard to creativity and its elements has an interesting perspective. The magic of creating a suitable environment of thinking, idea making and brainstorming is more important than the idea itself.
New ideas come frequently to people but its proper execution requires a solid team of professional, experienced, flexible and adaptive individuals. This team needs a prominent leadership to channelize efforts.
Successful companies are those which treat every brief as an opportunity to prove their talent. Those organizations which settle or just recycle old ideas quickly lose out business. It is men like Leonardo that despite changing economic climates managed to not just retain but further build client.
Ideal Management Team
It is stressed by experts like Johannes Leonardo that any company is successful only along if with creative professionals, the management also works tirelessly. An ideal management team manages to create tension. This tension is not of a negative type but one where heritage of clients are maintained adding to the mix new refined ideas.
The authenticity of the client’s company has to be maintained at all costs. Adopting new ideas and allowing bold concepts to be put into place by creative heads needs to be ensured. Management must have eyes in every corner to make sure implementation of ideas is smooth.